Maybelline Serum Primer

Maybelline New York Grippy Serum Primer, Hydrating and Long-Wearing

Gift type: Makeup Primer

Perfect pick for: Women - Beauty Enthusiasts, Makeup Lovers, Skincare Fans, Trend Followers, Gadgets and Tech

Estimated Price: £8.50

Immerse your skin in a fresh, plumped glow with the Maybelline Grippy Serum Primer, designed to lock your makeup flawlessly in place for up to 24 hours. This innovative serum-to-grip technology transforms a lightweight, hydrating serum into a perfect base that grips makeup tightly, preventing slippage throughout your day.

Formulated with 2% niacinamide, it delivers enduring hydration while tightening the skin’s appearance to create a smooth, radiant canvas. Its water-based formula feels fresh and never greasy, suitable for all skin types and free from white cast. Simply drip, glide, and pat this serum using the included dropper, wait 20 seconds for it to set, then apply your favourite foundation with confidence.

With its ultra-blendable texture and skin-loving ingredients, this primer elevates your makeup routine by offering long-lasting wear while imparting a naturally refreshed, plumped look to your complexion.

  • Water-based serum primer with Serum-To-Grip technology
  • Contains 2% niacinamide for hydration and skin plumping
  • Transforms from fresh serum to makeup-gripping base in 20 seconds
  • Suitable for all skin types without greasy feel or white cast
  • 30ml dropper bottle for precise application
  • Delivers up to 24 hours of hydration and makeup hold
  • Lightweight, fresh sensorial texture
  • Use by applying evenly and patting into skin before makeup

The Maybelline New York Grippy Serum Primer is a true game changer for those seeking a long-lasting, hydrated makeup base. Users consistently praise its unique serum-to-grip technology, which transforms a fresh, lightweight serum into an effective makeup anchor within just 20 seconds. This rapid transformation not only helps foundation and concealer sit flawlessly but also keeps them intact for up to 24 hours, impressive by any standard.

Many reviewers highlight the primer’s hydrating quality thanks to its 2% niacinamide content, which visibly plumps the skin, creating a smoother surface and reducing the appearance of pores and fine lines. The non-greasy, water-based formula is suitable for all skin types, providing a refreshing application without any white residue. It’s celebrated for how it effortlessly layers with various makeup products, enhancing the overall finish—whether for a dewy or matte look.

In terms of application, the dropper allows for controlled use, and only a small amount is needed. Users also appreciate that the primer feels weightless and rapidly absorbs, avoiding the sticky feeling typical of other grip primers. This thoughtful design and ingredient balance make it a solid choice for anyone wanting reliable makeup hold with skin benefits.

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